Reglikedomain industry desk

Firm upgrades to Front.com, and this is how it celebrated

Firm upgrades to Front.com, and this is how it celebrated

Here’s a great way to show off a killer domain upgrade.

A picture of a cake that states frontapp.com

Front, a client communications platform, just upgraded its domain name with the buyout of Front.com. It’s a big improvement over its original domain FrontApp.com. To celebrate, the firm took a slice out of a cake:

We’ve got big news to share… Drumroll, please! 🥁🥁🥁

We’re officially https://t.co/qiRa14pIgP 🙌

So excited to unveil our newly designed website (and shiny fresh domain!). Come say hi 👋 https://t.co/qiRa14pIgP pic.twitter.com/fBjyA09uB6

— Front (@FrontApp) June 29, 2021

That’s a clever way to celebrate.

FIS, previously known as Fidelity National Information Services, sold the domain name. It purchased the domain when it bought Sungard in 2015. Sungard had an asset trading solution called Front Arena. The domain hasn’t been used in recent years.

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