Names at “Make Me Move” Prices — Pricing Domain
Most domain names are priced at “Make Me Move” prices.
One of the features of automated real estate appraisal web site Zillow is the “Make Me Move” price. These prices are set by owners of homes that aren’t really interested in selling, but will make a move if you offer them substantially more than the home is worth.
Most “Make Me Move” prices are very high, but there’s an understanding amongst buyers that these are mostly listed for fun.
Many domain names are listed at similar prices. The owner doesn’t really care to sell the domain name, but if the right offer comes along he’ll surely listen. The problem is that these domains aren’t listed with any such communication, so the message to a buyer is that the domain owner has exorbitant expectations. This isn’t necessarily the case; it’s just that the domain owner has no plans to sell the domain.
Consider your house right now. You probably don’t plan to move. So if someone came to you and asked if you’d sell your house, you’d likely ask for a lot more than you thought the home was worth. The buyer shouldn’t feel like you are trying to fleece them, since they approached you. But with domain names, buyers rarely look at it this way. That’s a communication problem.
