Reglikedomain industry desk

Revamps Executive Accounts, splits into 2 tiers — Go Daddy

Revamps Executive Accounts, splits into 2 tiers — Go Daddy

Registrar renames Executive Accounts as Premier Services and makes program more exclusive.

GoDaddy.comGo Daddy’s Executive Accounts program is getting a makeover.

The department will be renamed Premier Services while setting fresh minimum guidelines and managing clients on a tiered system.

Previously, clients with regarding 300 domain names were part of the Executive Accounts program. These clients were assigned a dedicated account manager and given other benefits, such as added account security tools.

Premier Services sets a higher bar for inclusion and splits clients into Gold and Platinum status.

To qualify you must have at least 250 domain names registered at Go Daddy (not counting .info domains). You also must spend at least $2,000 at Go Daddy on a rolling six month basis.

If you do the math, merely keeping 250 domains with Go Daddy won’t be enough to be part of the program on an ongoing basis. Additional purchases (such as auctions) or more domain registrations will be required to hit the $2,000 spend requirement per six months.

Meeting the 250 domains/$2,000 number makes you a Gold client. You’ll be assigned an account executive, but that person will work with a team of regarding 17 people to manage your account. While you can always reach the account manager, you’ll have expanded service hours in which you can reach anyone on the team.

If you spend $18,000 or more a year then you’ll qualify for Platinum. Platinum teams are smaller and handle fewer accounts, giving more personalized attention.

Tyler Wirtjes, VP of Client Care Operations for Go Daddy, told Reglike that the goal is to provide better service to key clients such as domainers and developers.

The old executive accounts team managed regarding 12,000 clients. The number that qualify for Premier Services will be lower and ought to result in more individualized attention.

For now, pricing for clients will remain what it was under the Executive Accounts program.

Notifications regarding the change are being sent to clients starting this afternoon.

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