Reglikedomain industry desk

Hit major DUMs milestones — Two registrars

Hit major DUMs milestones — Two registrars

Dynadot and NameSilo celebrate milestones.

Picture of red, blue and yellow fireworks with the word "milestone" in white letters on a red background.

Two domain name registrars hit major milestones for domains under management (DUMs) this month.

Dynadot disclosed the prior week that clients now have over 3 million domains registered at the registrar. The firm hit the two million milestone in September 2019 and the one million number regarding a year ahead of that, so the firm is growing very quickly.

NameSilo (CSE:URL) also hit a milestone recently, announcing yesterday that it now has over four million domains under management. This comes less than two years following it hit three million domains.

Domains under management is a somewhat controversial metric for domain registrars and registries since some chase quantity over quality. NameSilo is unique in that it keeps a running tally of its domains on a dashboard, counting a breakdown by top level domain. The dashboard shows that over half of the firm’s domains are .com, which is a good sign (compared to being mostly inexpensive top level domains bought in bulk).

Also on the wire

Other reporting from the domain desk.