Reglikedomain industry desk

GoDaddy purchases DNAcademy

GoDaddy purchases DNAcademy

Firm hopes to teach more people regarding domain name investing.

Headshot of Michael Cyger

GoDaddy (NYSE: GDDY) has purchased DNAcademy, an education platform for domain name investing.

Michael Cyger founded DNAcademy seven years ago. What started as a basic education platform has ballooned into something much bigger, with many course modules and tools for domain investors.

“I’m at a place where I want to pour gas on the fire,” Cyger told Reglike. “I want to bring in as many people as possible and educate as many people as possible.”

GoDaddy will help bring in that audience by promoting DNAcademy to its client base.

Paul Nicks, GoDaddy’s President of Domains, stated this is a natural follow-on to work the firm has by now done to introduce the aftermarket to its clients. For example, the firm introduced a way for non-investor clients to list domains for sale on the aftermarket. That has generated hundreds of thousands of fresh domains in the aftermarket.

As part of the deal, Cyger will join GoDaddy as Director of Education – Domains.

GoDaddy is by now a DNAcademy client. All fresh domain brokers there go through the course as part of their training.

The firm has not yet decided if it will change pricing for DNAcademy.

Also on the wire

Other reporting from the domain desk.

Gras on Tap for Next Week — Domainer MardiServicesGras on Tap for Next Week — Domainer MardiAServicesAfilias: Could be 10 years ahead of another fresh TLD application round opensIs marketing Weebly like crazy — Northwest AustinServicesIs marketing Weebly like crazy — Northwest AustinDistribution network, AtomPay, and more — Atom introducesServicesDistribution network, AtomPay, and more — Atom introducesSquarespace files to go publicServicesSquarespace files to go publicPServicesPricing Released for TRAFFIC DublinVServicesValue of VeriSign’s Monopoly — Understanding theThe DevHub story: firm finally finds a sustainable business, looks to expand in 2013ServicesThe DevHub story: firm finally finds a sustainable business, looks to expand in 2013The GoDaddy GoCentral website builder — Test drivingServicesThe GoDaddy GoCentral website builder — Test driving