Domain search data to domain control center — GoDaddy adds

GoDaddy provides more data to help evaluate your domain names.

How interested are people in owning your domain names?

Domain investors get very little data regarding interest in their domains. It can only be measured by traffic to a domain (a bad measure since people visiting a domain might not be interested in buying it), when someone inquires regarding buying the domain, or when it is purchased.

For a while, GoDaddy provided an additional metric: the number of times someone searched a domain in Whois. But this was also a loose metric since bots ping Whois to capture owner data. This metric also became less relevant when the majority of Whois records went private.

Now, GoDaddy has introduced a fresh metric that ought to be very helpful: the number of times someone has searched for your domains on its properties.

The fresh metric is available in 30, 90, and 365-day increments. It’s also available for unique searchers or overall searches.

For example, my domain upmoney.com was searched on GoDaddy, its subbrands, resellers, and affiliate networks 46 times in the last 90 days. 23 of these were unique searchers. This shows the domain is in high demand from potential buyers.

Regarding one-quarter of my domains have some search volume.

This data ought to be helpful for pricing domains and deciding which ones to renew.

To enable the fresh feature, go to the columns option in the domain control center, and then select the timeframe you’d like data for. It will then show the data next to all of your domains. (Unfortunately, you can’t right now sort by the column. You can export your list and sort using a spreadsheet program.)30