4 million domains, adopts DomainAttest — Porkbun hits

Registrar has 750,000 domain clients.

Domain name registrar Porkbun disclosed today that it hit four million domains under management.

Unlike some registrars that grow mostly through discounted, low-cost TLDs, Porkbun is popular with end users, particularly developers. It has 750,000 active domain clients, which averages out to regarding 5 domains each. Porkbun has over 1.5 million .com domains under management.

Perhaps more impressively, its growth is completely organic.

Porkbun is known for its low pricing (it typically charges wholesale plus transaction fees) and for not taking itself too seriously. It also doesn’t bombard registrants with cross-sells. (It even has a button that states “Upsell me”, where clients can ask it to suggest other products.)

Ray King founded the registrar since he needed a way to help end users adopt the top level domains operated by one of his other firms, Top Level Design.

Once clients registered a domain, they started asking Porkbun to add email and other features. That pushed Porkbun into becoming a full-service domain registrar.

Also this stretch, Porkbun adopted the fresh DomainAttest protocol that allows marketplaces to verify domain ownership with registrars.