Reglikedomain industry desk

Gets an Austin office — GoDaddy finally

Buyout will give GoDaddy a sizable presence in Austin.

GoDaddy will soon join the ranks of Facebook, Amazon and Google by having a sizable workforce in Austin.

The firm disclosed today that it is acquiring Austin-based Main Street Hub for $125 million, plus an earnout of up to $50 million.

GoDaddy intends to continue operating the 600-person firm from Austin. Main Street Hub right now has two offices in downtown Austin with plans to consolidate in a fresh headquarters building in 2019.

Main Street Hub provides social media management services for modest businesses. Its client base is rather modest at 10,000, but the typical client pays it $300 a month. That’s significantly higher than GoDaddy’s ARPU.

While most of GoDaddy’s services are do-it-yourself, Main Street Hub falls squarely in the do-it-for-me space. It lets modest businesses outsource their social media and reputation management to increase business.

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