Reglikedomain industry desk

To Pull Another SuperBowl Commercial — GoDaddy Forced

Another commercial problem for Go Daddy.

There’s more controversy with GoDaddy’s Super Bowl commercials, but this time it actually may not have been planned.

The firm planned to air an ad called “movies” during Sunday’s game. The ad showed Danica Patrick performing a couple scenes from iconic movies. But apparently GoDaddy ran into licensing problems with some of the movie studios with scenes portrayed in the commercial. So the firm yanked the commercial.

Instead, GoDaddy will run an ad called “Spa“. In the ad, Danica Patrick is getting a massage, but the masseuse realizes who she’s working on and asks for a chance to be a GoDaddy Girl herself.

Although the ads will certainly drive a lot of traffic to GoDaddy’s web site on Sunday, the firm has by now received a nice ROI thanks to the usual pre-game press coverage.

Also on the wire

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