Reglikedomain industry desk

With “Go You. GoDaddy” — GoDaddy refreshes

With “Go You. GoDaddy” — GoDaddy refreshes

Cats with Hats commercial helps launch marketing campaign and brand refresh.

GoDaddy launched a fresh branding and marketing campaign in North America today, using the slogan “Go You. GoDaddy”.

The campaign is marketed squarely at entrepreneurs (often times solepreneurs) and very modest businesses of five or fewer employees.

GoDaddy is running a fresh TV ad that retains the firm’s comedic approach to marketing:

You’ll notice some other slight changes to GoDaddy’s site, counting fresh fonts and colors. The GoDaddy logo is losing is “squiggly” font (good riddance):

godaddy-fresh-logo

The firm is dropping its “It’s Go Time” slogan that was introduced in 2013. I think the tagline came across as somewhat cliched. (In fact, another firm claimed it was using the slogan for hosting services ahead of GoDaddy did.)

The “Go You. GoDaddy” motto does a good job of incorporating the firm’s message and its brand, unlike “It’s Go Time”.

Also on the wire

Other reporting from the domain desk.

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