Introduce Buy Now lander for aftermarket domains — GoDaddy to

Lander will be in addition to current “request price” landers.

GoDaddy is introducing a “Buy Now” lander for domain name sales following many requests from the domain investment community.

The firm is right now testing the landers. GoDaddy will test the landers on its own NameFind inventory ahead of opening them to all domain investors.

The landers include a “buy now” link as well as phone numbers for potential buyers who want to speak to a representative over the phone. It also emphasizes GoDaddy’s brand to great confidence, counting a sizable message that reads: “Buy with confidence with GoDaddy”.

Domain investors have been asking for these landers for a long time, with a goal of leveraging GoDaddy’s trust and name recognization with clients to increase sales.