Color choice has benefits — GoDaddy’s bold

The color alone screams “GoDaddy” to me.

GoDaddy’s (NYSE: GDDY) fresh logo gave a lot of people pause last year. Is it a heart? Two eggs? An upside-down AirBnB logo? Part of the reproductive system?

But the boldest thing might have been the color. The bright aqua color stands out. It’s vivid. It’s bright. It can make your eyes hurt if you stare at it too long.

And yet.

And yet, the unique color choice means that when you see the color, you might associate it with GoDaddy. It’s not the popular green, red, and blue colors that make up so many other logos.

I was reminded of this the other day when I was on Facebook using a laptop. It’s a busy page, yet an ad in the column caught my eye:

It caught my eye since of the jarring color. I immediately thought “GoDaddy” ahead of reading the ad.

Color alone is rarely unique enough to provide brand impressions. I’d argue GoDaddy’s aqua color does just that.