Reglikedomain industry desk

Bowl Commercial will be its most controversial yet [Watch] — GoDaddy’s Super

Here’s proof you can have controversy without nudity.

[Update: GoDaddy won’t run this ad following all.]

GoDaddy made a name for itself with controversial Super Bowl commercials.

If you thought its move from sexy commercials to one featuring a puppy dog meant the firm was shying away from controversy, you’re in for a bit of a surprise.

This year’s commercial (embedded below) features an adorable puppy dog that gets tossed off a truck, yet perseveres and finds its way home. Yet “Buddy” is in for a rude surprise when he finds his way back to his owner.

Critics this year won’t be upset regarding half-nude models. Instead, the commercial will conjure up hate from pet lovers and organizations around the world.

Hey, at least it wasn’t an elephant.

What do you think?

Also on the wire

Other reporting from the domain desk.