Reglikedomain industry desk

Change controversial Super Bowl Commercial — GoDaddy to

Change controversial Super Bowl Commercial — GoDaddy to

GoDaddy won’t run controversial “Journey Home” commercial.

GoDaddy’s 2015 Super Bowl commercial, which it just released this morning, won’t air on Sunday following all.

GoDaddy CEO Blake Irving tweeted this afternoon:

godaddy-sb

The ad was criticized by many animal lovers.

In many ways, the commercial was classic GoDaddy. It was sure to spark outrage, which got people talking regarding the firm…much like its previous GoDaddy commercials.

I wondered this morning if the plan was to get this commercial out there and then pull it in favor of another. They’d get extra publicity by making the change.

But I’m not so sure regarding that. Puppygate is more like Elephantgate than GoDaddys typical Super Bowl ads of past. There was little upside to GoDaddy founder Bob Parsons shooting an elephant. There’s probably little upside to joking regarding selling puppies, too.

I also don’t think it’s Blake Irving’s style.

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