Now requires site verification — Google Adsense

In a throwback, sites must be validated ahead of showing Google Adsense ads.

Google is now verifying websites ahead of they can use Adsense to monetize content.

In a blog post today, the firm stated that the process will review sites for compliance with the Adsense Program policies.

There are a lot of policies for Adsense, but I wonder if this change is in part to make sure Adsense ads don’t show up on sites racist or hateful content, or content that incites violence. This has been a hot topic lately following the radicalization of people carrying out acts such as sending pipe bombs and mass shootings.

The verification will also verify that users can own the domain or can modify its content.

Longtime Adsense users won’t find this too burdensome. In the old days, all sites have to be reviewed ahead of they were accepted to show Adsense ads.