Reglikedomain industry desk

Google cross promoting domain names to existing clients

Google cross promoting domain names to existing clients

Firm sends $10 discount to some Google Analytics clients.

One of the reasons domain name registrars are keeping a close eye on competition from Google Domains is the search giant’s massive user base of modest business clients.

It by now has clients plugged into its email, apps and analytics services. It’s easy to cross-sell a domain name to them.

Here’s one example. Google sent this email to some of its Google Analytics users this morning:

google-promo

$10 off isn’t quite free at Google Domains, as its minimum annual price for domains appears to be $12.

Most domain name registrars use a domain name as a starting point to sell services such as hosting, email and analytics. This is surely part of Google’s goal in starting its own domain name registrar. But it can also work in reverse. And once a client adds a domain name, they become a stickier client.

(Thanks @rajnijjer)

Also on the wire

Other reporting from the domain desk.

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