Google Gets XXX Domain Name*

Firm gets a triple xxx domain name — but I’m not talking regarding the top level domain.

Google has gotten its hands on GoogleXXX — but not Google.xxx (yet).

The firm was awarded GoogleXXX.com in a World Intellectual Property Forum ruling just handed down.

This got me thinking: with the .xxx top level domain name coming out, will it lead to more xxx typos?

One type of domain firms ought to consider registering is just like what Google just got — trademarkxxx.com. A lot of people are trained to type .com following any web address, so I suspect we’ll see more traffic to domains like these. Googlexxx.com by now gets some traffic as stated by Compete.

Then of course there’s xxx.com, which ought to see a huge spike in traffic. It ought to consider wildcarding name.xxx.com.

That stated, I’m not sure these typos are a huge risk for brands. People know that coke followed by xxx probably isn’t an official firm site, anyway.