Dealt another blow to domain name parking — Google just

Fresh ad accounts must opt-in for their ads to show on parked pages.

Graphic if an old parking lot with rust and tumble weeds, and old cars

Domain name parking (or what’s left of it) just took another hit.

Today, Google informed advertisers that fresh Google ad accounts will automatically be opted out of serving ads on parked domains. Advertisers with Search and Performance Max campaigns won’t appear on parked domains by default and will have to opt-in for their ads to show on parked domains.

While domain parking revenue has dwindled to next to nothing for most domain owners, there’s a healthy arbitrage business that depends on Google’s ad feed for parked pages.

It remains to be seen what impact this change will have on domain parking revenue. The change only applies to fresh ad accounts, so existing ones will continue to show ads on parked pages unless they’ve opted out. Still, the net-net is there will be fewer advertisets for parked domain traffic than there would otherwise be. Whenever you remove advertisers from the equation, competition and bids are reduced, resulting in lower revenue for traffic monetizers.

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