Change Adds Headache to Yahoo Switchover — Microsoft Time

Reporting timezone changes with search alliance.

Anyone who has a parking firm using a Yahoo feed and all stats services have an added headache to deal with thanks to the switchover from Yahoo to Microsoft.

Until now both Yahoo and Google noted stats based on Pacific time. With the switchover Yahoo/Microsoft stats will now be noted at UTC/GMT.

This is only a one time headache for some firms, such as parking providers, that need to adjust their stats interface. In a message to clients, TrafficZ noted:

In addition, all reporting will transition from Pacific Time to UTC/GMT sometime near the end of the month. The exact date for this change has not yet been disclosed; still, when it takes effect you may notice a 7 hour lapse in reporting. This lapse will only be a shift due to the change in time standard; it will not affect stats or revenue.

Parking firms will need to sync this with their alternative feeds.

The change may pose a bigger challenge to services such as Above.com, which will need to find a way to sync stats across parking services.