Reglikedomain industry desk

Gravity Forms purchases Gravity.com

Gravity Forms purchases Gravity.com

Following many years of trying, Gravity Forms finally scores its ideal domain name.

the word "domain upgrade" on a red backgrounder, black arrow pointing upward inside a circle

The maker of the popular Gravity Forms plugin for WordPress has purchased the domain name gravity.com.

Gravity Forms disclosed the buyout on Twitter today:

Excited to announce that we are now the proud owners of the https://t.co/7fnNrsF8w0 domain name. It only took 13 years but it’s finally home. pic.twitter.com/e4pFvIUjMs

— Gravity Forms (@gravityforms) March 8, 2022

The firm purchased the domain from Yahoo Ad Tech, which is the latest incarnation of Yahoo. It was most recently used as a personalized content discovery engine. Ahead of that, the domain was used by Gravity Sports marketing.

Gravity Forms has likely dealt with many different people over the years trying to acquire this domain given the rocky history of Yahoo during the past decade.

The domain right now forwards to GravityForms.com.

Also on the wire

Other reporting from the domain desk.

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