Reglikedomain industry desk

Following being found guilty of RDNH, Procter & Gamble pays up for Swash.com

Following being found guilty of RDNH, Procter & Gamble pays up for Swash.com

P&G buys Swash.com following embarrassing legal approach.

Procter & GambleLast month Procter & Gamble became one of the largest firms to be found guilty of reverse domain name hijacking following losing a domain dispute for Swash.com.

Among the firm’s many sins in its UDRP filing was that it provided incorrect sales numbers for its ‘swash’ brand.

As it turns out, the firm was looking to launch a brand fresh brand called Swash and wanted to get the domain name. It went regarding it the wrong way.

Following losing the case, P&G paid up — literally.

Marchex, the firm that owned the domain name, revealed today that it sold the domain name in March. It was the firm’s biggest sale for the first quarter, too.

You can bet that Procter & Gamble paid a lot more for the domain following being found guilty of reverse domain name hijacking than if it would have taken the ethical road from the beginning.

An interesting tidbit: it looks like P&G used Marksmen to get the domain, as the whois changed to Marksmen briefly following the sale.

Also on the wire

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