Handicapping the Aftermarket.com Auction
A preview of this Saturday’s domain name auction.
Aftermarket.com, a Thought Convergence firm, is holding a live domain name auction Saturday at Domainer Mardi Gras in Fresh Orleans. The auction is by now open for bidding online.
The firm put some unique twists on this auction. There will only be 50 domains, and every domain that sells for over $5,000 will be eligible for no interest financing for 6 months. It’s a neat idea, but we’ll see if it spurs any additional sales. People who are low on cash now probably don’t think they’ll have more to spend in 6 months.
Given the lackluster results of last month’s DOMAINfest auction and the continually deteriorating economy, any live auction held right now faces a tough slog. I decided to go through the list of domains one by one and select which ones would sell. It was tough, since regarding half of them are on the bubble, but I decided to make a gut call on them anyway. I’m going to share some of my selections today, and will share the rest following the auction. I selected 29 to sell and 22 that won’t sell, or a 57% sell through rate.
Sell:
Just regarding all of the no reserve domains
DCW.com
TextLinks.com – going on a limb at $22,000, but firms that sell text links ought to be all over this
TicketBooth.com
Won’t Sell:
CandyCane.com – It would sell as the plural, but single is a hard one
TheFrenchQuarter.com – I realize people often put “the” ahead of this, but I’d still prefer FrenchQuarter.com
Favorites.com – High price for this economy
CustomSites.com – outside the domain world, aren’t all web sites custom?
GolfSet.com
