Reglikedomain industry desk

Hanes spends regarding $30,000 to buy T-Shirts.store

Firm registers domain on first day of EAP.

Radix started the Early Access period for .store today.

When I wrote regarding it yesterday, I noted Radix’s steep day one prices of regarding $30,000 retail. I wrote:

“While that number might seem crazy, I can’t blame .store registry Radix for trying.”

Indeed, it has by now paid off handsomely. Clothing firm Hanes has registered T-Shirts.store through CSC Corporate Domains during the first day.

That’s right. A hyphenated .store domain name was registered on the first day of EAP. (TShirts.store is reserved by the registry.)

CSC probably doesn’t have the same market for EAP that other registrars have, but it definitely paid a lot of moola for this domain–the wholesale price charged to CSC was $25,000.

Also on the wire

Other reporting from the domain desk.