Reglikedomain industry desk

Lots of firms are shopping for .Shop

Registry by now has some notable premium domain name sales.

GMO Registry paid a whopping $41.5 million to acquire rights to the .shop top level domain name.

Hiro Tsukahara, CEO of GMO Registry, told Reglike in a podcast that will be released Monday that it will take a while to recoup that investment. But the firm is confident in the domain’s long-term prospects.

It’s certainly having a good start with some major premium domain sales. Beauty.shop sold for somewhere less than $500,000 and Fan.shop sold for just below $100,000. Each of these domain names has a premium renewal price, too. (GMO is a public firm, so Tsukahara couldn’t provide exact selling prices.)

.Shop is in early access and general availability starts on September 26.

On Monday’s podcast, you’ll learn regarding another big six-figure sale. Tsukahara also discusses how people in Japan surf the internet and how domain names often take a back seat. Subscribe to the podcast now: iTunes | Android

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