Reglikedomain industry desk

Names Colgate, AOL and others bought — What domain

Colgate buys a domain for its teeth whitening products.

Sedo sold regarding $1 million worth of domains the week ahead of last, counting some to big brands. Here’s a look at some of the end user sales. You can view previous end user sales lists here.

Want to sell domain names on Sedo? Read this note to learn best practices.

Heals.com $16,800 – Furniture store Heal’s, which uses the domain name Heals.co.uk.

Tokin.com $35,000 – Electronics firm NEC. One of its businesses is called NEC TOKIN.

AllUp.com $15,000 – Payment processing firm United Merchant Services, Inc. Its POS solution is sold through a subsidiary called Up Solution.

DeltaFixtures.com $5,000 – Plumbing fixtures firm Delta.

SmartLife.org $1,496 – Willow Valley, a senior living community.

M2MDataExchange.com $1,500 – Machine to Machine (M2M) firm Raco Wireless.

Plunge.in $1,099 – it appears this domain was bought by Endurance, owner of Domain.com and many shared hosting firms.

OpticWhite.com $2,895 – Colgate-Palmolive Firm for its teeth whitening product line.

BarLocal.com $1,895 – Liquor firm Pernod-Ricard.

Drinkets.com $1,895 – the maker of the Drinkets app. They’ve been using DrinketsApp.com.

Jobboerse.com 15,000 EUR – Intelligence Competence Center AG. The name roughly translates to “job market”.

TVFones.com 2,500 EUR – AOL. I can’t figure out what this is for, but Lonnie ought to keep an eye on inquiries for TVPhones.com.

ColdRush.com $2,500 – HexArmore, maker of Cold Rush personal cooling products.

Also on the wire

Other reporting from the domain desk.