Reglikedomain industry desk

Wants HappyFeet2.com Domain Name For Its Upcoming Sequel — Warner Bros

Wants HappyFeet2.com Domain Name For Its Upcoming Sequel — Warner Bros

Firm files for arbitration to get domain name.

Happy FeetWarner Bros is planning a sequel to its 2006 hit Happy Feet, and this time around it wants a good domain name for its movie web site.

The firm has filed a complaint with National Arbitration Forum against the owner of the HappyFeet2.com domain name. Domain arbitration cases usually take 1-2 months, so they ought to have the domain name in time for the November theatrical release.

The domain name was actually originally registered in 2004 (ahead of the release of the original movie) but has changed hands multiple times since then.

Warner Bros doesn’t own HappyFeet.com, which is used by a footwear store. It might be wise for it to look forward for once and register HappyFeet3.com. That domain was registered but has since become available for registration.

Also on the wire

Other reporting from the domain desk.