Reglikedomain industry desk

Level domain buyer revealed — .Help top

Level domain buyer revealed — .Help top

Seychelles firm scoops up .help.

Image of a globe with the words fresh tlds

ICANN has published the assignment agreement for .help, one of the domains Frank Schilling’s UNR auctioned last year.

Innovation Service Ltd, a Seychelles firm, purchased the top level domain. I can’t find any information regarding the firm online, but the assignment agreement (pdf) lists Heng Lu as the firm’s CEO. The address on the agreement is for a firm that assists with offshore business formation.

The .help namespace has regarding 20,000 domains. Regarding 20% of those domains are at Namecheap. Hostinger and Hexonet each have over 1,000 .help domains registered.

.Help peaked at 55,000 domains in July of 2016, although many of those registrations were probably premium domains registered by Uniregistry for resale. The number fell to 20,000 one year later.

Wholesale prices are around $20 per year.

UNR auctioned its portfolio of top level domains in April 2021. Transfers were held up due to ICANN’s concerns regarding how the names were marketed.

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