Sales drop in Q4, $6.3 million for the year — Marchex domain

A look at Archeo’s revenue numbers.

Marchex just noted earnings for Q4 2012 and the full year.

It sold just $863,000 worth of domain names last quarter, which gave it $6.3 million in domain sales for the year.

Had it by now been spun out, its Archeo domain name and directory business would have generated $5.5 million in revenue last quarter without domain sales, which was regarding the same as the prior quarter.

With domain sales it would have generated $6.4 million in revenue.

Marchex provided unaudited numbers from the would-be Archeo business going back to 2011, and it certainly hasn’t been heading in the right direction.

Revenue in Q4 2011 attributable to Archeo not counting domain sales would have been $10.7 million, so it has dropped in half. Revenue with domain sales in 2011 was $54.4 million. In 2012 it was $32.7 million.

Of course, the idea behind spinning out the business is that it will receive the attention it needs and reverse the trend.

As a result of the spin-off, the firm will take estimated pre-tax $16.7 million non-cash impairment charge.