Reglikedomain industry desk

How would these domain firms have fared on the stock market in 2012?

Rate these non-stocks for 2012 performance.

There are a handful of publicly traded firms in the domain name industry: Tucows, Sedo, eNom/DemandMedia, Top Level Domain Holdings, etc.

But most domain firms are private. Many of them are too modest to trade publicly, others have no interest in being public, and some will probably be traded someday.

With that in mind, how do you think the following firms’ stocks would have fared on the market in 2012?

GoDaddy

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Oversee.net

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Frank Schilling, Inc

Includes InternetTraffic, DNS, and UniRegistry

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NameMedia

Includes BuyDomains, Afternic, SmartName

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KeyDrive

Includes NameDrive, Moniker, SnapNames, Key-Systems

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Escrow.com

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Also on the wire

Other reporting from the domain desk.

SUncategorizedSweetman “uses the force” to return DarthVader.com to LucasFilm — Tucows’ BillThe preference for .comUncategorizedThe preference for .comCUncategorizedChonkpur cheetahs? Your guess is as good as mine — Amazon andTo attend DNSeattle on Thursday — 125 peopleUncategorizedTo attend DNSeattle on Thursday — 125 peopleZouchuqu = selling domains to Chinese firms at big pricesUncategorizedZouchuqu = selling domains to Chinese firms at big pricesMarketing stunt uses domain names to target presidential candidates — MSCHF’s latestUncategorizedMarketing stunt uses domain names to target presidential candidates — MSCHF’s latestWith a traditional landrush — .Blog goesUncategorizedWith a traditional landrush — .Blog goesIn the domain name community at SXSW — A dayUncategorizedIn the domain name community at SXSW — A dayPUncategorizedPossible Fresh TLD Application Date: August 2011