Reglikedomain industry desk

I don’t understand this fresh TLD ad

I don’t understand this fresh TLD ad

Google ad for fresh TLDs just links to an end user website using a fresh TLD.

I came across this contextual Google ad today:

contextual-tld

The ad text itself seems like something a fresh TLD seller would use. And marina.equipment is certainly a fresh TLD. But what do marinas have to do with fresh TLDs?

Curious, I clicked the ad. This is what I saw:

pacsoft

The answer: it has nothing to do with fresh TLDs.

This site is regarding marina management software. It makes sense with the domain marina.equipment, and it is certainly a nice promotion for Donuts’ .equipment domain name. But the ad makes no sense.

What was the firm trying to accomplish with that ad?

Am I missing something here? Is this perhaps the result of an automated ad generator?

Also on the wire

Other reporting from the domain desk.

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