On selling premium domain names — Interesting analysis

It can be difficult when you show alternatives available for $10.

Matt Mazur of Lean Domain Search has posted an analysis of his results showing premium domain names for sale next to available-to-register domain name results.

It’s an interesting read.

Following a number of months showing domains from Sedo’s inventory he has sent hundreds of targeted buyers but hasn’t made a sale.

There are many possible reasons, and he points some of them out.

One of the challenges is that Lean Domain Search finds some pretty good unregistered domains, which makes it hard to push a premium domain instead:

TaskTime is a good domain name, but is it really worth $15,000 more than a domain name like TaskStyle? If you’re only comparing premium domain names it’s easier to convince yourself that an expensive domain name is worth it. But when you have a choice between a $15,000 premium domain name and a $9.99 available one, it’s less likely you’re going to buy the premium one.

It might also be helpful to limit the premium domains to ones priced under $2,000 or so.

Or, as Mazur suggests, it could just be that people who use an available name generator aren’t the type of people that would shell out thousands for a domain.

That’s a shame, as I’m sure there’s a way to promote by now registered domains while also suggesting domains available to register. For now, still, Lean Domain Search is ditching the Sedo domains.