Network Solutions’ invisible pricing: Interesting
Finding Network Solutions’ pricing takes a lot of commitment.
Web.com clients who use Network Solutions or Register.com are not very price sensitive (or price knowledgeable).
That’s how the firms are able to charge roughly $35 for a one year registration instead of the $10-$15 that most registrars charge.
But I noticed something the other day regarding its pricing strategy/order flow that is rather interesting.
I was trying to figure out how much Network Solutions is charging these days, so I went to their website.
There’s no pricing listed. I did a site search and looked for links on the home page to pricing information. I couldn’t find anything.
In order to see the annual registration price, you have to not only add a domain to your cart, but you also have to sign in or create an account.
That’s pretty amazing to me. Making someone add a product to their cart to see the price is a lot to ask in and of itself, but I’ve never seen a firm force clients to create an account in order to see the price.
I suspect the firm has studied its purchase path and found that once a client goes through this much effort they’re less likely to abandon.
This also gives the firm a way to follow up on abandoned carts. Two days following abandoning my cart, I got a message offering the domains at a discounted price of $24.99:
