Reglikedomain industry desk

Domains a slow start or good start? — Is 3,500

Last month Famous Four Media launched its first few domains, counting .webcam and .trade.

.Webcam and .Trade each received regarding 3,500 registrations on the first day. .Bid received fewer than a thousand.

It turns out that the bulk of registrations were undertaken by a single domain investor. I didn’t figure this out until I had written part of a draft story regarding the launch. I had tentatively titled the post “Famous Four has a solid first day” based on the registrations in .webcam and .trade.

On the same day, Michael Berkens posted a story regarding the results, labeling it a “slow start”.

Solid or slow? Good or bad? Mediocre?

It’s an interesting question. Strip out the fact that one person was responsible for most registrations. Is 3,500 a good first day number?

I think it’s quite respectable compared to other TLDs. Many are coming on the market with regarding 1,000 registrations. Some that have been out for a long time still haven’t hit 3,500 names in the zone file, for example .computer, .build, .recipes.

Had you asked most fresh TLD applicants a year ago if 3,500 would be respectable, they’d probably say no. But knowing what we do now, I’d say yes.

Also on the wire

Other reporting from the domain desk.