“It Would Take a Super Bowl Commercial for a Fresh TLD to Stick”

Go Daddy releases details regarding Super Bowl commercial with .co

It’s kind of funny, isn’t it? Whenever people doubt (counting me) the potential for a fresh top level domain name to go mass market, we often say “it would take a Super Bowl commercial to make a fresh domain name go mainstream”.

Today Go Daddy released details regarding its upcoming Super Bowl commercial featuring .co. While .co isn’t really a “fresh TLD”, it is being marketed as such. And this commercial will do a lot for .co, which has been marketed better than any other TLD launch to date.

“We think this fresh commercial will do for the dotCO domain, what our first Super Bowl commercial did for Go Daddy,” stated Go Daddy CEO and Founder Bob Parsons in a press release this morning.

The beauty of Super Bowl commercials is the pre- and post- bowl media exposure. Don’t be surprised to see .Co Internet CEO Juan Diego Calle get plenty of airtime between now and the big game.