Reglikedomain industry desk

Appointed CEO of ActivePath — Jeff Kupietzky

Appointed CEO of ActivePath — Jeff Kupietzky

Kupietzky joins email technology firm ActivePath.

Jeff KupietzkyFormer Oversee.net President and CEO Jeff Kupietzky has been appointed CEO of email technology and marketing firm ActivePath.

ActivePath’s patent-pending ActiveMail allows firms to use embed rich content and personalized, live offers within email messages to their clients that enable one-click purchases and actions from the inbox, without clicking on a link or opening a fresh browser.

In September ActivePath received a $10M series B funding from Battery Ventures and Gimv NV as well as existing investors such as Genesis Partners.

Kupietzky joined Oversee.net in 2006 ahead of taking over for outgoing chief Lawrence Ng. Prior to that he was vice president of marketing for X1 Technologies.

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