Reglikedomain industry desk

Johnson pays $3.1M for .Baby, CREA $3.4M for .MLS — Johnson &

Johnson pays $3.1M for .Baby, CREA $3.4M for .MLS — Johnson &

.Baby and .MLS fresh TLDs awarded.

Johnson & JohnsonTwo fresh top level domain names contention sets were resolved at auction today. The auction with six participants ended with a lower price than the one with just two.

Consumer products firm Johnson & Johnson won .Baby with a $3,088,888 bid. It beat out Google, Minds + Machines, Donuts, Radix and Famous Four in the auction.

Johnson & Johnson also owns the domain name Baby.com.

Canadian Real Estate Association beat Afilias in the auction for .MLS, paying $3,359,000. CREA tried everything it could to avoid an auction, but it failed in both its Community Priority Evaluation and Legal Rights Objection against the Afilias’ bid.

So instead of just paying to win at the auction, it spent a lot on lawyers and an additional community application for the domain. Given the results in some other objections, it might have been worth rolling the dice.

Also on the wire

Other reporting from the domain desk.

Thanks for the Relevant Links: Dear FrankUncategorizedThanks for the Relevant Links: Dear FrankElevated to Chief Business Operator of Afilias — Keith LubsenUncategorizedElevated to Chief Business Operator of Afilias — Keith LubsenGUncategorizedGets Its First Floating Domain Conference — Domain IndustrySUncategorizedSomeone ought to tell Kanye that Donda is an Italian shoe firmHUncategorizedHave been reverse domain hijacking had the domain owner responded… — This couldTwo fresh TLDs in the wild within 100 yards of each otherUncategorizedTwo fresh TLDs in the wild within 100 yards of each otherNUncategorizedNews Bytes for April 8 — Domain Name.Me Domains Getting Developed…SlowlyUncategorized.Me Domains Getting Developed…SlowlyName panels on the ballot for SXSW — Four domainUncategorizedName panels on the ballot for SXSW — Four domain