Kaiser registers “killing” domains
Will these defensive domain name registrations actually deter detractors?
A Mark Monitor client has registered a bunch of defensive domain names regarding how the firm killed mom, dad and grandma.
Although the registrations are protected with whois privacy, I can only assume the registrant is healthcare firm and Mark Monitor client Kaiser Permanente. A number of sites have been set up to criticize the firm, counting KaiserKills.com, KaiserPapers.org and kaiserthrive.org.
The domain names registered yesterday include:
- HowKaiserKilledMyBabies.com
- HowKaiserKilledMyBaby.com
- HowKaiserKilledMyBoy.com
- HowKaiserKilledMyChildren.com
- HowKaiserKilledMyDad.com
- HowKaiserKilledMyDaughter.com
- HowKaiserKilledMyGirl.com
- HowKaiserKilledMyGrampy.com
- HowKaiserKilledMyGrandma.com
- HowKaiserKilledMyGrandpa.com
- HowKaiserKilledMyGranny.com.
- HowKaiserKilledMyHubby.com
- HowKaiserKilledMyHusband.com
- HowKaiserKilledMyKid.com
- HowKaiserKilledMyMom.com
- HowKaiserKilledMySon.com
- HowKaiserKilledMySpouse.com
- HowKaiserKilledMyWife.com
The firm also registered other versions of the names, counting .net, .org and .info.
I’m not sure how helpful this defensive strategy will be. It looks like the firm didn’t register any versions without the “how” at the beginning, and it would be easy for someone to set up a website on any number of alternate domain names. The firm doesn’t even own Kaiser.exposed.
