Of Fortune 100 apply for top level domain names — Over 40%

Tech, pharma, consumer and financial firms more likely to apply.

At least 42 of the top 100 firms in the Fortune 500 applied for one or more top level domains.

I’ve embedded the spreadsheet showing the firms below. This is actually a bit harder to sort out than I expected; some firms applied under unusual names or through subsidiaries. I’m sure there are some missing since of this, so please let me know if any of the data below is incorrect.

Some interesting observations:

* Technology, pharmaceutical, consumer, and financial firms were more likely to apply than oil and manufacturing.

* Neither of the two phone giants applied. I expected AT&T to apply for .att on a defensive basis, and I expected Verizon to apply for .verizon since it complains regarding cybersquatting all the time.

* Home Depot applied for two top level domains, Lowe’s didn’t apply.

* No TLD cola wars and neither Pepsi nor Coca-Cola apply

* HP, which complained to ICANN that it couldn’t register .hp (too short), did not apply