Auction Tops $7.2 Million in Sales, Data.com Sales Price Around $4.5 Million — Latest Moniker

Although auction was boring, sales results are positive.

Many people called Moniker’s Barcelona domain name auction a failure.

It’s easy to see why. Following all, the auction didn’t end up taking place in Barcelona thanks to technical problems. Then when the auction took place online, only 5 domains sold.

But for Oversee.net, this was anything but a failure.

As I pointed out a month ago, the total sales from this auction could be Moniker’s best auction since its $10M+ blockbuster in 2007.

Oversee.net now states total sales from the auction have topped $7.2 million.

You don’t need to be a mathematician to figure out approximately how much data.com sold for. Subtract the $2.6 million Social.com sale and you’re down to $4.6 million. The five domains sold in the online auction tallied less than $60,000. So unless there are other big sales we don’t know regarding, that pegs Data.com at somewhere in the $4.5 million neighborhood.

The firm expects final sales to top $9 million, which means some other big ones are in the works.