Reglikedomain industry desk

Media Revenues and Losses Shrink — Live Current

Perfume.com owner discloses revenue and earnings for first half of 2010.

Live Current Media, who’s primary business is now running Perfume.com, disclosed shrinking revenue numbers for the second quarter 2010. But its losses also shrunk.

For Q2 the firm grossed $696,376 in revenue, down 59% from last year. For the first half of the year, the firm lost $311,945 compared to $2,331,839 for the same period last year. But note that this past quarter’s earnings included over $1 million in gains from sale of domain names and the realization of gains from the sale of cricket.com.

The firm blames the falling revenue on both the recession and the planned transition of perfume.com from a discount fragrance site to a luxury brand site. It has hired a fresh firm to develop its upgraded web site. Hopefully this one will perform better than earlier design firms the firm has hired, who charged way to much and delivered very little.

Also on the wire

Other reporting from the domain desk.

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