Half of modest business owners not satisfied with their domain name

…and half believe they’ve lost business as a result.

.Co released some fresh research this morning regarding modest businesses and domain names.

The research was carried out by Wakefield Research and asked questions regarding domain names to firms with 100 or fewer employees. Here are some of the interesting take-aways:

– 45% of modest business owners don’t have a website or blog for their firm. (That spells opportunity, my friends.)
– 49% of those with a site or blog are not completely satisfied with their domain name
– 55% of the modest businesses with a site or blog believe they have lost business as a result of not getting their first choice of domain
– 52% would change their domain name if they had the opportunity to
– 63% of modest business owners fail to consider the top level domain when selecting a second level domain
– 29% of modest business owners states they don’t know what a “domain extension” is, and regarding 2 in 5 of those that say they know are actually incorrect. (If they asked regarding “top level domains”, I assume the number that would know what they are would be much lower.)
– 63% fail to consider the length when choosing a domain
– 57% stated choosing a domain for their business was harder than naming their baby

Here’s the results presentation.