Nixes Karate.com Deal, Changes Course on Perfume.com — Live Current

Changes in Karate.com and Perfume.com plans.

Live Current Media is making some changes.

First, back in August the firm terminated a venture with Rob Monster’s Domain Strategies, Inc. to co-develop the Karate.com domain name. The agreement was originally inked on May 15, 2009. The two parties decided to discontinue the venture and the domain name was returned to Live Current.

Second, Live Current’s fresh management is changing course on the firm’s Perfume.com plans. Previous management had decided to change the site from a discount online perfume and fragrance store selling at a discount to a luxury site selling at retail prices. Fresh management is sticking with the original business model:

As we do not have the financial resources to fully execute this business plan, we have suspended it and intend to re-focus the business on the discount model while we assess previous management’s MSRP model and re-formulate our business plan.

Also, on September 28, 2010 the firm sold a domain name for $60,000.