Hold Online Domain Name Auction — LuxuryNames to

Popular newsletter to run online auction.

LuxuryNames.com will hold an online domain auction November 18-24 on the SnapNames platform.

LuxuryNames.com is known for its once-or-twice monthly newsletters with domain names for sale. The recently-launched newsletter has resulted in over $250,000 in sales over the past three months.

The auction will include regarding 200 domain names, and 80% of the reserves will be $1,500 or less. The catalog will include .com, .net, and .org domain names, with a focus on .com. Domains were selected based on SEO, age, quality, and price. The catalog is nearly finalized and will be released this Wednesday. Initial domains include refinancecalculator.com, autoloancalculator.com, debtcollection.net, drumsets.org.

It will be interesting to see the firm move beyond its newsletters to an auction format. The firm isn’t doing this for an immediate payoff; it is not charging a commission to sellers above the SnapNames commission.

Submissions are no longer being accepted for this month’s auction, but LuxuryNames will accept submissions for future auctions. If all goes well, and if the firm can get enough quality domains, it hopes to hold an online auction quarterly.