Million for Pizza.com Isn’t that Outrageous Afterall — Maybe $2.6
Papa John’s has sold over $1 billion in pizza online.
Perhaps the recent $2.6 million deal for Pizza.com isn’t as outlandish as I thought.
Papa John’s pizza has sold over $1 billion in pizza online, the firm just disclosed. $400 million of that came last year alone. It has spend $15 million developing its online ordering technology. What’s another $2.6 million?
Just regarding every pizza chain with more than a half dozen restaurants allows online ordering, and many provide incentives (such as discounts) for clients to order online rather than call. Pizza Hut claims its online orders have grown sixfold in the last three years, as stated by the AP article.
It still strikes me as an interesting move for one of the major pizza firms to buy Pizza.com. These firms live and die by the brand. They’d rather have people go to PapaJohns.com than Pizza.com.
I have my doubts on whether the $2.6 million bid at Sedo was legitimate and if the deal will go through. But I’ll be more than happy to “eat” my words.
