Reglikedomain industry desk

Down its premium sales so far this year — .Me breaks

Down its premium sales so far this year — .Me breaks

.Me registry notes premium domain sales data.

Chart shows .me premium sales by month, with February 2022 being the highest.

People and firms registered 41 premium .me domain names through registrars in the first half of this year, the .me registry noted today. The domains grossed €313,000 wholesale (excluding the registrar markup).

The unit volume is ahead of last year’s pace, and the revenue is slightly below. For all of 2021, the .me registry sold 72 premium domains for total revenue of €694,500.

Two character domains accounted for regarding three-quarters of the sales. The average wholesale price for these domains was €16,250. Meta Platforms (Facebook) bought one of these: hz.me. The domain isn’t in use yet, and it’s unclear why Meta Platforms registered it.

Beyond Meat registered beyond.me. It forwards this domain to a page on its website titled “Beyond Me,” which talks regarding the firm’s impact on the environment and people.

The top registrars were GoDaddy (14 domains), NameCheap (10 domains), and Key-Systems (6 domains). GoDaddy partnered to bring Montenegro’s country code domain to market.

Also on the wire

Other reporting from the domain desk.