Brokers behind TS.com domain name purchase — Meet the

190.com brokers TS.com domain name buyout.

GoDaddy’s NameFind sold the two letter domain name TS.com recently. While the buyer behind the deal is private, the buyer’s broker is not.

190.com brokered the deal for TS.com. While the firm declined to disclose the sales price to Reglike, CEO JQ Tang told Reglike it was for high seven figures in RMB. That’s regarding USD $0.7 million to $1.5 million.

Dorothy Cui, Senior Domain Broker for 190.com, explained that the domain name is being held in 190.com’s name since it is collateral on a loan. 190.com lends money against domain names. The buyer needs to originally pay the full amount, and then 190.com lends money using the domain names as collateral. It only lends a portion of the value of the collateralized domain names. The firm also lends money against domain names purchased elsewhere.

Cui stated the firm does regarding 20-30 million RMB per month in transactions across buy now, auction and brokerage transactions. That’s regarding USD $3 million to $4 million. It also recently brokered the purchase of 757.com for a mid six-figure price.

190.com is trying to innovate in the domain name market by launching an online exchange later this month. SJS.com (which is short for Digital Assets Exchange in Pinyin) will allow people to buy shares in domain names.