F’ it, it blows (so say domain names): Microsoft’s Generation App

Microsoft registers dirty names related to its fresh Generation App.

Microsoft is releasing its Generation App (Or Gen App), which is a suite of tools to help you build an app for Microsoft platforms within 30 days.

The web sites for the initiative are 30tolaunch.com and GenerationApp.com.

The firm isn’t taking any chances, snatching up lots of typos of GenerationApp.com counting generatonapp.com and generat6ionapp.com. These two and many other domains are registered in Microsoft’s name.

But Microsoft turned to brand protection firm Mark Monitor to help it register all of the negative domain names someone could think of to blast the initiative. Here’s a list of domains Microsoft registered via Mark Monitor and its DNStination subsidiary rather than its own credentials:

[email protected]
[email protected]
genappbites.com
genappblows.com
genappporn.com
genappsucks.com
genappsux.com
genappxxx.com
generationappbites.com
generationappblows.com
generationappsucks.com
generationappxxx.com

(and yes, the @ is really ‘u’.)