Afternic launches fresh upgrades in beta

Some users get access to improved seller management tools today.

GoDaddy’s domain name aftermarket Afternic has launched upgrades to its seller systems in beta.

This afternoon, the firm rolled out the beta to a randomly selected group of 10% of users who have fewer than 1,000 domains in their portfolios. The firm will expand the beta over time as it collects feedback and monitors the platform.

The improved seller system includes many features and fixes that sellers have asked for. For example, sellers can now view and manage 500 domains at a time, rather than the old pagination of just 50 domains per page. They can also change prices “inline” rather than making all of the changes on a page and clicking a save button.

Other improvements include a filtering system based on domain status, export to .csv, and a better single domain view that incorporates comparable sales data from GoValue and offer history on the domain. (Offer history is right now limited to the seller’s negotiations on Afternic and does not include data from leads GoDaddy’s brokers handle.)

While some of the changes are rudimentary, they solve many of the headaches Afternic sellers experience. And more is on the way. Rather than launch everything in beta at once, GoDaddy is deliberately launching upgrades in an incremental fashion.

The fresh beta comes on the heels of Afternic launching two-factor authentication.