Machines close to $4 million in domain registration revenue — Minds +
Firm states it has sold the equivalent of nearly a half million .com domain names.
Fresh top level domain name portfolio firm Minds + Machines issued a press release this morning touting its results to date following launching 10 fresh TLDs.
As stated by the release:
The Directors are highly satisfied with the overall progress of these launches, particularly from a revenue perspective. When measured on a .com equivalent cost basis, registrations within Minds + Machines portfolio of launched gTLDs in which it has an interest is right now in excess of 495,000 .com equivalent registrations (the number of names the .com registry would need to sell to achieve equivalent revenue).
The firm has been asking people to value it on revenue rather than domain registrations, since its wholesale price for domains is much higher than traditional domain registration pricing. This also allows it to highlight revenue from sunrise, landrush and premium sales.
The wholesale price of a .com domain is $7.85. That suggests the gross from registrations of Minds + Machines domains is roughly $3.9 million. If you assume this number is made in the best possible light, then the revenue includes the full wholesale price paid for the domains, not its share following splitting with partners in the case of some domains.
This number includes a lot of sunrise, landrush and premium domain sales revenue. By my count, Minds + Machines has a total of approximately 80,000 registrations right now. That’s an average of nearly $50 per registration.
Half of Minds + Machines TLDs are stuck below 1,000 registrations. .London, a partnership with the city, leads the way with regarding 47,000 registrations.
