Reglikedomain industry desk

Machines, FFM make push into China — Minds +

Machines, FFM make push into China — Minds +

Firms setting up subsidiaries in China.

china-mapTwo more fresh top level domain name firms are establishing ties in China to tap into the growing appetite for domain names there.

Today, Minds + Machines disclosed it has appointed ZDNS as its local infrastructure partner in China. The firm is also establishing a wholly foreign-owned enterprise in China called Beijing Ming Zhi Mo Si Technology Firm Limited. Allegravita is advising Minds + Machines on its China strategy.

Yesterday, Famous Four Media disclosed that it is also establishing a wholly foreign-owned enterprise.

Setting up shop in China, which comes with special rules from the Chinese government, will help them gain a foothold in the rapidly-growing Chinese market for domain names. While people in China can register many fresh top level domain names, such as .XYZ and .Club, they cannot actually use them for websites yet.

.Com is a special case given its history and size, but even .com registry Verisign recently made concessions to the Chinese government.

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